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Wherever you go, your data follows…

By Sarmishta, BI Market Analyst | Jan 15 2010
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About 5 years ago, a cat-sized pug rocked the whole nation of India. Hutchison was promoting their new smart phone network service with the ad-age “Wherever you go, our network follows”. Viewers all stayed glued to their television sets as they made all of us go gaga over the cute little dog that followed his cute-looking master faithfully, through sun, rain, shops and even secret rooms.
Today as well, the only thing that seems to follow us, uninterrupted, through sun and rain, over the clouds and under the mountains is our mobile gadgets, fondly called “smart phones”. The busy business man of our age is not seen with a weighty briefcase, rather a sleek, smart phone which smoothly fits into his starched pocket or sits comfortably on his palm. Inside this diminutive device lies a mine of information, which nobody even bothers to analyze ( I’m not talking BI yet! ).
But tomorrow, it will start bothering the owner: I don’t want to keep storing contacts every time I browse, I want my “smart” phone to do it for me, intelligently. A movie buff might have it this way: My “smart” phone knows the kind of movies that I like, so if there’s something interesting coming up next week, he’ll buzz me, and connect me with the rental guy who’ll care to deliver it for me the next time he comes down. Simple.

The Gen X version of phones need to be smart enough to start making sense of the master’s web browsing or phone browsing actions and proactively deliver results or signal alerts. With new customized search technologies which Microsoft’s Bing or Google pioneer, technology comes close to analyzing usage patterns of the users, and tagging the same through user IPs or cookie files and then displaying close to what the user would like to see when he next comes to search. If Amazon’s “You might be interested” features which tags useful products based on the user’s previous search or on similar buyer profiles is applied onto smart phones, information truly comes close to the user’s accesses. What’s more, users also get to monitor work data from wherever they are – alerts on sales figure jumps, operational hazards, quick bites into daily scorecards, server performance monitoring keeps you on top of everything that you need to manage and spearhead.

What the web age called “You’re just a click away”, smart phones have replaced with “Touch me and go anywhere, anytime”.

Our folks here have worked on an iPhone app which helps the client manage server performance remotely through his smart phone. They’ve also been dabbling with dashboards, database integration, et al developing the capability to access data through mobile OS powered by Google, Microsoft, Apple and Blackberry. Feel free to buzz us ( with your smart phones of course! ) or even just write to us, to know where and how we can help you with your smart phone requirements.

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